In the official promo for Friendship, A24 presents a soft-glow montage of the film’s emotional core—highlighting fleeting connections and deep undercurrents that define its quiet power. The clip doesn’t give away plot points. Instead, it leans into atmosphere: long-held stares, subtle smiles, the tension of words unsaid.

Told through fragments and feelings, the promo sets a tone of aching nostalgia and understated vulnerability. Set to a haunting instrumental track, it evokes the work of Sofia Coppola and Andrew Haigh—evocative, elliptical, emotionally resonant.

The characters may barely speak, but the message is clear: Friendship is about everything in between. The clip lingers where most trailers cut—on stillness, on breath, on the moment just before someone leaves. It’s art-house marketing at its finest.