The official trailer for The Kollective introduces Hulu’s upcoming psychological thriller set in the seductive and sinister world of social media elite. When a rising content creator gets invited to an exclusive influencer commune known only as “The Kollective,” she quickly realizes that behind the perfect filters and lavish retreats lies a twisted hierarchy of control.

Directed with icy precision and laced with satirical edge, the series peels back the curtain on the cult of personality and the dangers of branding yourself for a living. As paranoia sets in and secrets unravel, The Kollective promises a tense, stylish ride through the underbelly of internet fame.

With echoes of The Invitation, The Bling Ring, and Swarm, Hulu’s latest original channels the aesthetics of aspiration and the horror of losing your autonomy—all for the algorithm.